Style is everything. As account manager, coordinator, and content creator, my job is to find creative ways to bring younger generations to Jack’s Bar while finding an aesthetic that conveys fun, liveliness, quality, yet is inviting.
Video Samples
The strategy was to teach a new generation about cocktail culture through educational video content served as ads. Every cocktail video is shot on a Sony A7III in order to convey a heightened brand. To support this primary ad creative, the feed is filled with crowd shots to reinforce a sense of community and fun when someone views their profile.
Results on Meta
28% reach increase over previous agency record
500K views, and 67K reach Over 6 Months
“Sales are certainly up.”
